Tags: air dry clay business, handmade crafts, DIY products, craft business in India
Slug/URL: /start-air-dry-clay-business
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Introduction
If you love crafting and want to turn your passion into profit, starting a business with air dry clay is a brilliant idea. With low startup costs, high creativity, and increasing demand for handmade products, this is a perfect opportunity to build a small business—even from home.
In this guide, we’ll walk you through exactly how to start your air dry clay business and grow it into a brand that stands out.
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Why Air Dry Clay?
Air dry clay is soft, beginner-friendly, and doesn’t require baking or expensive equipment. It’s used to make:
• Sculptures
• Home décor
• Jewelry
• Toys and miniatures
• Gift items
• Wedding favors
• Kids’ DIY kits
The best part? The products are lightweight, customizable, and easy to ship!
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Step-by-Step Guide to Start an Air Dry Clay Business
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Learn the Craft
Start by mastering basic techniques like:
• Mixing and conditioning clay
• Shaping and sculpting
• Coloring and detailing
• Sealing and finishing
You can learn from YouTube tutorials, take online courses, or experiment with clay kits.
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Choose a Niche
Focus on one or two product categories first. For example:
• Clay earrings and jewelry
• Custom baby keepsakes
• Handmade home décor
• DIY craft kits for kids
• Personalized nameplates or fridge magnets
Niche helps you build brand identity and connect to a specific audience.
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Source Quality Clay
Use a reliable clay that’s soft, non-sticky, and durable.
Jenna HandCrafts Air Dry Clay is trusted by thousands of artists across India and is perfect for business use.
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Create Your First Collection
Start small—build 5 to 10 products with 2-3 variations each.
Make sure they are:
• Easy to recreate
• Visually appealing
• Priced affordably
Take high-quality photos with natural lighting and simple backdrops.
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Price Your Products
Consider:
• Cost of materials
• Time to create
• Packaging and shipping
• Platform fees
Use this simple formula:
Selling Price = Cost × 2.5 (or more)
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Set Up Your Online Store
You can start on:
• Shopify (best for your own brand)
• Etsy (global handmade audience)
• Meesho, Flipkart, Amazon (mass reach)
Include:
• Product images and videos
• Clear titles and descriptions
• Size, usage, and care instructions
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Promote on Social Media
Instagram and Pinterest are perfect for showcasing your clay creations.
Post:
• Process videos (reels)
• Behind-the-scenes content
• Customer testimonials
• Packaging videos
Use hashtags like:
#airdryclay #handmadeindia #clayjewelry #diyclay #jennaclays
