About us
Meet Jenna
A passionate clay artist whose journey began as a simple hobby and transformed into a inspiring success story. With over 8 years of experience in clay modeling, her self-taught expertise has earned her a loyal digital followers. This journey eventually inspired her to create her own air-dry clay after 5 years of research and development, leading to the launch of her brand, JENNA CLAYS, and marking her transformation into an entrepreneur.
Jenna Handcrafts
A YouTube channel started in 2019 Nov, it began as a hobby craft channel and later found its niche as a Clay Crafts. People started showering their support making it bigger each day and has grown into a thriving brand with a digital community of 2 Million followers.
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From Hobby to Innovation: The Inspiring Journey Behind Jenna Clays
What began as a personal passion for art and craft has now transformed into a thriving enterprise empowering artists and entrepreneurs worldwide. This is the story of Jenna Clays, a brand that has redefined the clay craft industry with its innovative product, Jenna AIr Dry Clay.
It all started with a simple question from admirers of Jenna’s artwork: “What clay do you use?” To answer, she shared a video tutorial on how to make clay at home. However, many struggled to replicate the formula, facing issues like cracking, shrinkage, warping, and overly quick drying times.
“The questions kept pouring in,” Jenna recalls. “How do I fix this? What am I doing wrong? Can you sell your clay instead?” Inspired by the demand, she decided to share her homemade clay with the world.
Starting from her kitchen, Jenna handcrafted clay in small batches, fulfilling over 3,000 orders in the first year alone. But as demand grew, so did the challenges. “It was exhausting to make clay by hand, so we invested in a small machine. Even then, manufacturing in batches came with its own set of hurdles,” she explains.
Determined to overcome these obstacles, Jenna collaborated with scientists and a research and development team to perfect her formula. Through years of reverse engineering, rigorous testing, and hands-on experience, she developed a product that addressed every issue—cracking, shrinkage, warping, and toxicity—while prioritizing environmental safety.
The result is Jenna Clays, an innovative, biodegradable, non-toxic, and user-friendly product. Soft, flexible, and with an extended working time, it’s designed for everyone, from beginners to professionals.
But Jenna’s vision goes beyond creating clay. She hopes to inspire and empower others, particularly women. “This clay isn’t just for crafting—it’s an opportunity. I want it to help women turn their hobbies into side businesses or even full-time ventures,” she says.
Today, Jena Clays is a brand poised for international growth, serving the creative needs of artists, educators, and entrepreneurs. “The support from our customers has been incredible. It’s their encouragement that has brought us this far,” Jenna says.
With innovation at its core and a mission to uplift others, Jenna Clays is more than just a product—it’s a story of resilience, creativity, and community.
Lastly, a heartfelt thank you to all of you who have stood by us. Your support has been the foundation of our growth, and I am excited to continue this journey with you. The best is yet to come! 🔥